New Delhi, Oct 18, 2025:

As Dhanteras approaches, gold is once again in the spotlight. Jewellery shops are crowded, and online platforms are seeing a surge in buyers eager to mark the festival with gold purchases. This year, gold prices are hitting record highs, leaving investors wondering whether it is the right time to buy or if waiting might be wiser.

In India, gold is more than just an investment. It is a store of value, a hedge against inflation, and deeply tied to cultural traditions. Indian households hold the world’s largest private gold reserves, valued at over three trillion dollars. Traditionally, families have bought gold during festivals, but this year, global economic factors are driving prices upward.

Experts suggest a cautious approach. Jashan Arora, Director of Master Trust Group, said investors should adopt a balanced strategy. Gold and silver prices are at all-time highs, and factors such as central bank purchases, diversification away from the US dollar, and ongoing geopolitical uncertainties are pushing the market. The US Federal Reserve’s interest rate cuts have also made gold attractive as a safe-haven asset, especially when low rates reduce returns on currencies and bonds.

For new investors, Arora recommends gradual accumulation through gold ETFs, mutual funds, or digital gold platforms, which allow access to gold without the complications of physical storage. Existing investors can hold their positions to benefit from the current momentum, while new buyers may consider phased investments or waiting for minor price corrections.

Shahzad Madon, CEO of TCG Asset Management, pointed out that global uncertainty, geopolitical tensions, and FII outflows have recently led to some profit-taking. However, GST reductions and tax benefits for salaried individuals are likely to boost consumer demand, benefiting sectors such as housing, automobiles, and consumer goods. Gold continues to act as a hedge against inflation and market instability.

It is important to remember that gold prices often rise when investors lose confidence in financial markets, expect inflation, or worry about recessions. The current rally reflects a combination of market caution and festival buying. Experts emphasize that precious metals should ideally make up 10 to 15% of an investor’s portfolio. This ensures stability and prevents overexposure to market fluctuations while allowing households to honour tradition.

Dhanteras remains a symbolic occasion for gold purchases, but timing and strategy are critical. While prices may continue to rise, investors must stay aware of broader economic signals. By balancing cultural celebration with financial prudence, households can enjoy both the festive significance and the protective value of gold. For new investors, patience and careful entry are advised, while seasoned holders can maintain positions and celebrate the festival with confidence.

Gold is shining brighter than ever this Dhanteras, but the smartest approach combines tradition with market awareness.

 Dhanteras Gold Rush: Buy Smart, Celebrate Safe

Gold is glittering brighter than ever this Dhanteras, reaching record highs. While festival traditions call for buying gold, experts advise caution. Investors should aim for 10–15% of their portfolio in gold, using ETFs or digital gold for easier access. Global trends, low US interest rates, and central bank purchases are pushing prices up. New buyers may invest in phases or wait for minor corrections, while existing holders can enjoy their holdings. Celebrate the festival and honour tradition, but combine it with smart financial planning to make your gold purchase both meaningful and wise.