Lucknow, December 10, 2025: Uttar Pradesh is stepping up its efforts to attract Japanese investment, highlighting the state’s infrastructure, policy stability, and business-friendly environment during a high-level delegation visit to Japan. Led by Shashank Chaudhary, additional CEO of Invest UP, the delegation engaged with top officials at the Japan External Trade Organization (JETRO) and visited the Seiko Advance manufacturing facility in Saitama to strengthen economic and industrial ties.

The visit focused on showcasing Uttar Pradesh as a hub for manufacturing, Global Capability Centres (GCCs), and technology-led services. During discussions with JETRO officials, including Takashi Suzuki, chief director general, Yuji Ando, senior director for Global Strategy (Southwest Asia), and Harunobu Hara from the Global Strategy Team, the Invest UP delegation emphasized the state’s skilled workforce, upgraded infrastructure, and cost-efficient business environment.

A major highlight of the outreach was the proposed “Japanese City” in the Yamuna Expressway Industrial Development Authority (YEIDA) region. Designed as an integrated industrial and residential hub, the project aims to provide world-class infrastructure, ready-to-use facilities, and quality urban amenities specifically tailored to Japanese companies. The initiative is intended to attract large-scale investments in manufacturing, services, and GCC operations while offering a conducive environment for long-term business growth.

The delegation also toured Seiko Advance’s manufacturing unit in Hasuda City, where technical discussions were held with company leaders. These talks focused on the company’s planned expansion in Greater Noida, the infrastructure requirements for the project, and the incentives provided by Uttar Pradesh. Incentives discussed included land subsidies, net SGST refunds, electricity duty exemptions, and skill-development support, all aimed at making investment in the state both profitable and seamless.

Invest UP also reiterated its ongoing commitment to supporting existing Japanese-linked projects in Uttar Pradesh, including companies such as Escorts Kubota. The team assured JETRO and corporate partners that the state is ready to address challenges promptly and provide end-to-end assistance to investors, underlining the government’s pro-business approach.

Shashank Chaudhary emphasized the state’s readiness to deepen partnerships with Japanese businesses. “We are focused on converting dialogue into durable investments. Uttar Pradesh offers scale, skilled talent, and policy certainty, and we are committed to supporting Japanese companies in every way,” he said. The delegation extended an open invitation to JETRO and corporate partners to visit key project sites in the state to explore collaboration opportunities further.

With this outreach, Uttar Pradesh aims to strengthen its position as a preferred investment destination for Japan, leveraging policy support, infrastructure development, and an investor-friendly ecosystem. The initiative reflects the state’s broader vision of becoming a global manufacturing and technology hub while fostering long-term international partnerships.

 Invest UP Promotes Uttar Pradesh as Prime Destination for Japanese Investment

Uttar Pradesh is taking bold steps to strengthen its ties with Japan and attract long-term investment. A high-level delegation from Invest UP, led by additional CEO Shashank Chaudhary, recently visited Japan for meetings with the Japan External Trade Organization (JETRO) and a tour of Seiko Advance’s manufacturing facility in Saitama.

The visit focused on showcasing Uttar Pradesh as a hub for manufacturing, technology-led services, and Global Capability Centres (GCCs). Officials highlighted the state’s upgraded infrastructure, skilled workforce, policy stability, and cost-efficient business environment. A major highlight was the proposed “Japanese City” in the Yamuna Expressway Industrial Development Authority (YEIDA) region, designed as a modern industrial and residential hub with world-class infrastructure and ready-to-use facilities for Japanese companies.

During the tour of Seiko Advance’s plant in Hasuda City, discussions covered the company’s planned expansion in Greater Noida, its infrastructure needs, and the incentives offered by the state, including land subsidies, net SGST refunds, electricity duty exemptions, and skill-development support. These measures aim to make investing in Uttar Pradesh easier and more profitable.

Invest UP also reaffirmed its commitment to supporting existing Japanese-linked projects in the state, such as Escorts Kubota, and promised proactive assistance to resolve any challenges. Chaudhary emphasized, “We are focused on turning dialogue into durable investments. Uttar Pradesh offers scale, skilled talent, and policy certainty, and we are ready to support Japanese companies in every way.”

The delegation invited JETRO and corporate partners to visit key project sites in Uttar Pradesh, signaling a push for stronger collaboration. With initiatives like the Japanese City and investor-friendly policies, the state aims to become a top choice for Japanese investment, while fostering global partnerships and economic growth.